"...less than 100 pages long but contains powerful lessons for sensible approaches to the world's environmental issues."
"...a useful read for all sides of the debate."
"Rick Stroup has done it again. In plain English, he's applied commonsense economics to challenging environmental problems. This short primer is one that should be read, enjoyed, and saved for future reference."
—Bruce Yandle, Professor of Economics Emeritus, Clemson University
"Rick Stroup's volume is thin but weighty. He packages essential insights in readable buy concise prose. Whether or not they end up accepting Stroup's prescriptions, environmental advocates of all stripes ought to consider consider them carefully. Far too much effort has been wasted on ineffective and inefficient approaches to environmental improvement. Environmentalists and public decisionmakers ought to at least wrestle with the same questions Stroup does before deciding on a course of action. He has given them an enlightening and provocative template for doing so."
—David Simpson, Senior Fellow, Resources for the Future